Administration of the city of Yekaterinburg 

MAU "City"

FSBEI HE "Ural State University of Architecture and Art"

POSITION

ABOUT THE COMPETITION OF ADVERTISING AND SOUVENIR PRODUCTS  "OUR YEKATERINBURG"

To the 300th anniversary of Yekaterinburg

(November 18 - December 20, 2019)

I. General provisions

The Regulation is the basis for holding an open competition for the best souvenir (hereinafter referred to as the Competition) and defines the goal, objectives, competitive requirements, organization and conduct.

The competition is held in preparation for the upcoming 300th anniversary of Yekaterinburg in 2023.

The purpose of the competition is to create information and communication platforms for the exchange of experience and the organization of interaction of all interested persons and organizations in the field of production and sales  souvenir products on the territory of Yekaterinburg and the Sverdlovsk region.

Competition objectives:

– increasing the image attractiveness of the city of Yekaterinburg and the Sverdlovsk region;

– attracting wide public attention to the upcoming celebration of the 300th anniversary of Yekaterinburg.

- increasing the range and improving the quality of souvenirs that combine the traditions and historical and cultural values of the city of Yekaterinburg and the Sverdlovsk region;

- identification of new trends in the field of creating souvenirs with elements of the symbols of the city and the region;

– formation of information and communication platforms for the exchange of experience and organization of cooperation of all interested persons and organizations in the field of production and sale of souvenirs.

– establishment of direct communications between industrial and professional associations in the field of design, arts and crafts, folk arts and crafts, and marketing.

- assistance in the introduction of the mechanism of public-private partnership in the sphere of production and sale of souvenirs.

– identification of potential manufacturers of souvenir products

– preservation and popularization of cultural heritage and stimulation of the development of modern souvenirs.

– support for the development of traditional crafts and modern technologies of souvenir production;

– providing the administrative bodies of Yekaterinburg with modern souvenirs.

Manufacturers of souvenir products, representatives of professional communities, individuals are invited to participate in the competition.

Competition nominations:

1. executive gift

2. Design souvenir (conceptual developments)

3. Promo souvenir (multi-circulation products)

4. Souvenirs of folk art crafts

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The competition is held in two directions in each nomination:

• Concepts of souvenir products, made as sketches or mock-ups. Must be submitted in electronic form with visualization (render) and technical specifications (TTX). Volumetric experimental models are accepted for exhibiting at the exhibition.

• Samples of finished souvenir products produced in 2018–2019 on the topic "Yekaterinburg - the capital of the Urals".

There is no registration fee for participation in the competition.

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Participants of the competition guarantee that they have personal non-property and exclusive copyrights to the materials submitted to the competition. Participants of the contest are responsible for violation of copyrights of third parties.

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The organizers of the contest are not responsible for the content of the contest entries, for copyright infringement, as well as for possible violations of the rights of third parties in connection with the provision of materials for the Contest. In case of receipt of claims from third parties related to the materials posted and submitted to the competition, the participant of the competition will independently and at his own expense settle these claims.

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Copyright Compliance

The rights to use the contest entries belong to the authors.

Competitive works must be accompanied by an official permission for the use of these materials by the organizers of the Competition in the form (Appendix). Works will not be accepted for the competition without official permission.

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The organizer of the competition reserves the right to use any competition works to cover the Competition, create collections, photo albums and videos about the competition and mass distribution in the Russian Federation and on the Internet. The rights of the authors are respected in accordance with the Civil Code of the Russian Federation.

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II. Terms and stages of the competition

Stages of the competition

1. Acceptance of competitive materials and applications - no later than 10.12.19.;

2. Evaluation of works by the Expert Council (jury) - no later than December 15, 2019;

3. Presentation of works, publication of the results of the competition and awarding of the winners (within the framework of the Exhibition-Presentation) - no later than 12/20/19.

The procedure for submitting competitive works

To participate in the competition, you must send a completed application and a photo of the concept (project) and / or souvenir in electronic form (in JPG format, with a resolution of at least 300 pixels) to the email address: ok.mad2016@gmail.com

A sample application is posted on the official website of the USAA Museum of Architecture and Design www.museumarch.com in the "News" section.  

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Contact person: Olga V. Kolbina, tel. +7 (912) 243-45-11

Requirements for competition entries:

• compliance with the theme of the Competition;

• compliance with the nomination;

Works submitted in violation of the deadlines or requirements for design, content and subject matter are not allowed to participate in the competition.

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Evaluation of works submitted for the Competition is carried out according to the following main criteria:

• compliance of the work with the nomination of the competition;

• the use of artistic and stylistic features of the territory in the manufacture of a souvenir;

• quality and originality of the souvenir;

• quality and originality of packaging for a souvenir;

• the possibility of mass production;

In each nomination, the decision of the Expert Council determines the winners: 1st, 2nd and 3rd place.

Rewarding participants

The winners of the competition in each nomination receive diplomas of the first, second and third degree, cash certificates.

The prize fund is 94,000 (Ninety-four thousand) rubles.

Based on the results of the competition, an electronic catalog of souvenirs will be issued.

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The official summing up and awarding the winners of the competition is held as part of the exhibition-presentation at the Museum of Architecture and Design of the Ural State Academy of Arts no later than December 20, 2019.

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III. Organizational structure of the competition

Contest Founders:

• MAU "City"

• FSBEI HE "Ural State University of Architecture and Art"

Expert Council (Jury) of the Competition

The Expert Council of the competition is formed in order to ensure an objective selection of competitive works, their subsequent evaluation and determination of winners in each nomination of the competition.

The composition of the Expert Council is approved by the decision of the founders on the proposal of the executive directorate of the competition. It includes recognized experts in the field of souvenir production, design, arts and crafts, folk art crafts,  marketing, PR, culture,  as well as specialists from other related fields of activity.

Evaluation of competitive works is carried out by the Expert Council in accordance with the developed criteria.

Evaluation of competitive works is carried out by the Expert Council in 2 stages: absentee evaluation and in-person voting for each nomination.

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Competition Executive Directorate

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The Executive Directorate is a permanent body of operational management of the competition.

The activities of the Directorate of the Competition are managed by the Executive Director of the Competition, appointed by the decision of the founders.

The Executive Directorate promotes the adoption of effective measures to solve the problems of preparing and holding the competition, helps to ensure the coordination of the actions of the organizers and partners.

The Executive Directorate is responsible for the implementation of all strategic decisions of the founders of the competition, for ensuring communication with members of the Expert Council of the competition and holding meetings of the councils, for working with Partners, for the advertising and information campaign during the preparation and holding of the competition.

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The competence of the Executive Directorate includes:

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– participation in the formation of the composition of the Expert Council of the competition;

– participation in organizing the work of the Competition Expert Council;

– informing potential contestants and the general public about the terms and conditions of the competition;

– participation in the collection, registration, storage of all competitive works;

– participation in the formation of the sponsorship package of the competition, the search for partners and ensuring effective interaction with them.

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